analysis of the marketing mix and the effect of this on Castlemaine"s ability as a "strategic business unit" to contribute to Carlsberg-Tetley"s performance in the "standard plus" segment of the UK draught lager market..

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ContributionsManchester Metropolitan University. Department of Retailing and Marketing., Carlsberg-Tetley (firm)
ID Numbers
Open LibraryOL20264347M

Download analysis of the marketing mix and the effect of this on Castlemaine"s ability as a "strategic business unit" to contribute to Carlsberg-Tetley"s performance in the "standard plus" segment of the UK draught lager market.. EPUB